Top 5 Jewellery Brands in India - 2025

By Team Gullak

Jun 10, 2025

4 min read

India is the largest consumer of gold jewellery globally, with over 6 lakh jewellers operating across the country. With such a vast marketplace, choosing a trusted jeweller becomes essential to ensure the quality, purity, and value of your ornaments. In this article, we’ll take a closer look at the Top 5 Jewellery Brands in India — known for their legacy, craftsmanship, and customer trust.

Top 5 Jewellery Brands in India

1. Tanishq

Tanishq, part of the Tata Group, is the largest and most trusted jewellery brand in India. With 500+ stores across India and international markets like the UAE, US, Singapore, and Qatar, it has become the go-to brand for countless Indian families.

Tanishq is widely appreciated for:

A vast collection across weddings, daily wear, and temple jewellery
Transparent gold purity practices with in-store carat meters
Buyback and exchange policies backed by Tata’s strong reputation

Its consistent quality, global presence, and commitment to transparency firmly place Tanishq in the Top 5 Jewellery Brands in India.

Read more on Tanishq's Gold schemes here.

Read more on Tanishq's making charges here.

2. Malabar Gold & Diamonds:

Malabar is the second-largest jewellery retailer in India, with over 340 showrooms across India and 10 other countries. With over 30 years of legacy and an annual turnover of $7.5 billion, it’s a name trusted across generations.

Why Malabar is among the Top 5 Jewellery Brands in India:

Strong presence in southern India and the Middle East
Known for affordable making charges
Diverse collections across bridal, ethnic, and contemporary segments
Transparent pricing via its Fair Price Promise initiative

3. Kalyan jewellers:

Founded in 1993, Kalyan Jewellers operates over 351 stores across India and the Middle East. The brand is known for combining traditional craftsmanship with modern retail practices, catering to a wide range of regional preferences.

Why it stands out:

Regional collections like Muhurut and Vedha, celebrating India’s diversity
Transparent 4-Level Product Certification system
Attractive saving schemes and EMI options
High visibility through celebrity endorsements

Kalyan’s deep cultural understanding and customer-friendly approach make it a solid inclusion in the Top 5 Jewellery Brands in India.

Read more on Kalyan jewellers gold scheme here.

Read more on Kalyan jewellers gold scheme here .

4. CaratLane:

Launched in 2008, CaratLane has rapidly become one of India’s favourite jewellery brands, especially among the younger generation. Backed by Tanishq, it now operates over 322 stores across India.

What sets CaratLane apart:

Trendy and minimalistic jewellery perfect for daily wear
Seamless online-to-offline shopping experience
Innovative designs, particularly in lightweight diamond and gold jewellery
Strong appeal among urban millennials and Gen Z buyers

CaratLane’s modern approach to jewellery shopping earns it a strong spot in the Top 5 Jewellery Brands in India.

5. Senco Gold & Diamonds:

With 164 stores across India as of early 2025, Senco Gold & Diamonds is one of the fastest-growing jewellery brands in the country. Headquartered in Kolkata, it has a strong legacy and deep roots in Eastern India.

Why Senco deserves a place in the Top 5 Jewellery Brands in India:

Wide product range, from traditional to trendy jewellery
Stronghold in Tier-2 and Tier-3 cities
Transparent pricing and hallmarking
Known for competitive offers and savings plans

Senco combines regional craftsmanship with national-scale expansion, making it a rising force among India’s top jewellery retailers.

Honorable Mentions

Bhima Jewellers:

Founded in 1925, Bhima Jewellers is a household name in South India, particularly in Kerala, Karnataka, Tamil Nadu, and the UAE. With 116+ stores, Bhima is known for its uncompromising focus on purity, trust, and traditional craftsmanship.

Why Bhima is noteworthy:

Strong cultural and emotional connect in Southern India
Rich bridal and temple jewellery collections
Loyal customer base built over generations

GRT Jewellers:

Chennai-based GRT Jewellers has grown into one of the most respected traditional jewellery houses in India, with 56+ stores (including one in Singapore).

Why GRT stands out:

Rich heritage in crafting South Indian bridal jewellery
Strong presence in Tamil Nadu and Andhra Pradesh
Offers a wide range of gold, diamond, and platinum jewellery

Jos Alukkas:

A key competitor in the South Indian market, Jos Alukkas operates over 40 showrooms. Known for high-quality gold and diamond jewellery, the brand is part of the larger Alukkas legacy.

Key strengths:

Premium bridal collections
Emphasis on BIS hallmark and customer trust
Competitive pricing and saving schemes

Joyalukkas:

Operating in over 11 countries, Joyalukkas is an international player with a strong Indian base. It has over 90 stores in India, with additional presence in the UAE, UK, and the US.

Highlights:

Global appeal with traditional Indian designs
Wide variety of gold, diamond, and platinum jewellery
Strong brand visibility across South India and the Gulf region

PC Jeweller:

With around 80 stores across 66 cities, PC Jeweller is a well-known name in Northern and Central India. While it has slowed expansion recently, it remains a trusted option in the organised jewellery retail space.

Why PC Jeweller is notable:

Strong showroom presence in North India
Regular gold schemes and festive offers
Known for both gold and diamond jewellery

Conclusion

India’s jewellery landscape is vast, but a few brands stand out for their scale, trust, and craftsmanship. The Top 5 Jewellery Brands in India—Tanishq, Malabar, Kalyan, CaratLane, and Senco—offer a mix of legacy, design, and transparency. Other names like Bhima, GRT, Jos Alukkas, Joyalukkas, and PC Jeweller continue to thrive regionally and deserve attention too. No matter the brand, always look for purity, hallmarking, and credibility before making your purchase.

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